Sales Training & Development Programme - Via Zoom

This programme is designed specifically to help you find, win and retain new clients and their associated revenues.

6 x 75 min Workshops
6 hours CPD per level



Online via Zoom   View map


We are pleased to announce the launch of a new learning initiative for all SWW members, and those looking to become members, designed specifically to help you find, win and retain new clients and their associated revenues.

We are proud to be introducing these new programmes explicitly developed to support members’ commercial goals.

The series of online training & development workshops has been created and will be delivered by Simon de Ferrer & Nick Banyard co-founders of It’s All In The Mind ( – the sales improvement consultants.

About the programme:

  • This is a training & development programme consisting of a variety of workshops delivered online via Zoom. All workshops will be eligible for CPD.
  • The initial programme has two levels.  Each level consists of x6 75 minute online training & development workshops.

Level 1 – Introduction to Sales & Business Development:


  1. Developing a Sales Growth Mindset
  2. Effective Calls/Meetings
  3. Prospecting for New Business
  4. Overcoming Objections
  5. Using Value to Differentiate Your Business
  6. Importance of Following Up

Level 1 Dates:

  • Module 1 – Friday July 5 @ 14:00 to 15:15
  • Module 2 – Friday July 12 @ 14:00 to 15:15
  • Module 3 – Friday July 19 @ 09:30 to 10:45
  • Module 4 – Friday July 26 @14:00 to 15:15
  • Module 5 – Friday Sept 13 @14:00 to 15:15
  • Module 6 – Friday Sept 20 @ 14:00 to 15:15

Please note: The above dates are fixed and cannot be moved. If you enrol on this programme, it is expected that you will commit yourself to the sessions as advertised.


On completion of Level 1 members can join the Level 2 programme to obtain their certificate in Sales & Business Development.

Level 2 – Certificate in Sales & Business Development:


  1. Questioning & Listening
  2. Effective Networking
  3. Holding Successful Seminars
  4. Closing
  5. Asking for Referrals
  6. Sales Planning

On completion of Level 2 members will be sent The Society of Will Writers Certificate in Sales & Business Development.


Level 2 Dates: TBC



Book Your Place



The primary aims of the College are to secure proper public recognition of the professional status of the Will Writing practitioners and to raise and maintain the standards of knowledge, understanding and competence within the profession. The College regards these aims as mutually inclusive and recognises the diversity of entrants into the profession, the wide range of vocational needs, and the nature and degree of support that is obtained from the organisation of which one is associated.

Contact Us


Tel: 01522 687888 (Option 1)

College of Will Writing,
Chancery House
Whisby Way