Many business owners lack the basic skills when it comes to finding the right prospect leads, along with assuming and often expecting their prospects to pick the phone up & contact them. Understanding the customer journey, wearing their shoes for a day, really interrogating, knowing, and understanding your data such as how much does it actually cost you to get a new customer (I mean REALLY COST YOU), their lifetime value and so much more – this really is the difference that makes the difference and will help you understand where and with whom you should be investing your £££’s based on facts and stop wasting your money on your perception!
Attending this course gives you:
- A clear understanding of what a business development strategy is
- A business development plan that you can implement straight away.
- An understanding of how to use forensics to understand and target your prospects – most probably in a way you have never thought of before
- An understanding of your prospects that stand you out from your competitors
- New ways to measure activity and ways that you think about what gives you a return on your investment
- Understand the numbers most business never think about and YET paint the biggest picture and help shape what you should really be focused on
- Knowing the difference that makes the difference, giving you a competitive advantage before you have even done business with your new customers
2021 Dates: Due to Covid the College is still closed – not available as an online course.
“I recently attended Paula’s Forensics course and it was not what I expected at all – it was so informative and delved far deeper into how a business operates than I could have imagined. Paula presented the course in a very interactive manner, was very engaging and could not be more helpful. I have been running a successful business for over 20 years and Paula has made me look at my business and how it can present itself, in a whole new way. Highly recommended.”